HELLO, I’M LAURA LOUISE LEONARD
Fulfilling all of your creative needs
Welcome to my Graphic Design portfolio. I offer a range of design services including branding, leaflets, brochures, product packaging, responsive website design, social graphics, online advertising and more. Please contact me to discuss any ideas.
Key Expertise
Website Design
Designing mobile-first websites predominantly using Sketch. Backend experience with Wordpress, SquareSpace, Shopify and Wix.
Email Marketing
Proficient in Mailchimp, creating engaging emails to increase clicks and sales. Reviewing send reports and analytics to improve results.
Social Graphics
Experience in a broad range of social assets, including seamless carousels, animations, video and photo editing for stories, as well as infographics.
Print Marketing
From business cards and brochures through to large format external signage. Seeing through the full process of measuring, designing, and liaising with the printers on print and installation.
Online Ads
Creating static and animated ads for Google Ads and Facebook. Have a keen eye for UI/UX and being strategic with typography and imagery.
Expert in Adobe Creative Suite
My favourite applications are Illustrator, Photoshop and inDesign. I've used XD for web design but prefer Sketch or Figma since they're more user friendly to Developers when it comes to build.
“Design is not just what it looks like and feels like.
Design is how it works.”
Steve Jobs - Former CEO of Apple
QUALIFICATIONS
As well as having many years of experience in the industry, I have the following qualifications
BA (Hons) Graphic Design
The course had an emphasis on idea generation, typography, and web design. I also learnt to adhere to brand guidelines and ensure consistency is met across all media outputs.
Online Marketing Fundamentals,
Web Designer Basics and Dynamic Creatives Achievement
I have completed 3 courses from Google. These featured topics on building your web presence, social media, online advertising and analytics.
User Experience Design & Testing