HELLO, I’M LAURA LOUISE LEONARD

Graphic Designer based in Cheshire

I am a multidisciplinary Graphic Design Manager with over 10 years of experience in marketing agencies. I've been responsible for branding, brochures, exhibition stands, websites, social assets and much more.

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Key Expertise

Website Design
Designing mobile-first websites predominantly using Sketch. Backend experience with Wordpress, SquareSpace, Shopify and Wix.

Email Marketing
Proficient in Mailchimp, creating engaging emails to increase clicks and sales. Reviewing send reports and analytics to improve results.

Social Graphics
Experience in a broad range of social assets, including seamless carousels, animations, video and photo editing for stories, as well as infographics.

Print Marketing
From business cards and brochures through to large format external signage. Seeing through the full process of measuring, designing, and liaising with the printers on print and installation.

Online Ads
Creating static and animated ads for Google Ads and Facebook. Have a keen eye for UI/UX and being strategic with typography and imagery.

Expert in Adobe Creative Suite
My favourite applications are Illustrator, Photoshop and inDesign. I've used XD for web design but prefer Sketch or Figma since they're more user friendly to Developers when it comes to build.

“Design is not just what it looks like and feels like.
Design is how it works.”

Steve Jobs - Former CEO of Apple

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QUALIFICATIONS

As well as having over 10 years of experience in the industry, I have the following qualifications

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BA (Hons) Graphic Design

The course had an emphasis on idea generation, typography, and web design. I also learnt to adhere to brand guidelines and ensure consistency is met across all media outputs.

Imparture Training

This intensive two-day course in Manchester provided me with a solid foundation in user experience design and testing, from first principles to analysis and insight.

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Online Marketing Fundamentals,

Web Designer Basics and Dynamic Creatives Achievement

I have completed 3 courses from Google. These featured topics on building your web presence, social media, online advertising and analytics.

User Experience Design & Testing

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HELLO, I’M LAURA LOUISE LEONARD

Graphic Designer based in Cheshire

I am a multidisciplinary Graphic Design Manager with over 10 years of experience in marketing agencies. I've been responsible for branding, brochures, exhibition stands, websites, social assets and much more.

Key Expertise

Website Design Designing mobile-first websites predominantly using Sketch. Backend experience with Wordpress, SquareSpace, Shopify and Wix.

Email Marketing Proficient in Mailchimp, creating engaging emails to increase clicks and sales. Reviewing send reports and analytics to improve results.

Social Graphics Experience in a broad range of social assets, including seamless carousels, animations, video and photo editing for stories, as well as infographics.

Print Marketing From business cards and brochures through to large format external signage. Seeing through the full process of measuring, designing, and liaising with the printers on print and installation.

Online Ads Creating static and animated ads for Google Ads and Facebook. Have a keen eye for UI/UX and being strategic with typography and imagery.

Expert in Adobe Creative Suite My favourite applications are Illustrator, Photoshop and inDesign. I've used XD for web design but prefer Sketch or Figma since they're more user friendly to Developers when it comes to build.